Our Purpose Poster

The Electrolux Purpose

Our purpose is our reason for being. It is the value we create, the difference that we make. It’s something that goes above and beyond our financial and market objectives.

The Electrolux Purpose is to make a positive, everyday difference in people’s lives and for our planet. It’s a natural extension of our vision to be the best appliance company in the world, in the eyes of our customers, employees and shareholders.

We want to have a positive impact on the world: That’s what our purpose is about. Positive impact is when we create value—for Electrolux, consumers and society at large. It means more than being financially profitable: It means using our insight and skill to alter people’s lives for the better.

We do this in four main ways:

  • Promote health and well-being
  • Make life easier for people
  • Give people opportunities for more fulfilling lives by empowering them
  • Lead the way in sustainable living